Custom Sign Challenge Microsite
The custom sign challenge is a contest hosted by Home Sweet Home Decorr. They are a local, handmade business that makes unique signs that make your house feel like a home. The microsite contains all the details and information relevant to the contest. It took 7 weeks to design, build and complete the microsite
Services
Art Direction
UX/UI Design
Graphic Design
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The microsite interface design was created with an artistic feel. The site was designed to represent the brand, which essentially led to paint blobs and wooden textures. Pinks were chosen to highlight the love the company spreads through their signs.
The Process
The Challenge
The goals were to:
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1. Create a contest microsite for Home Sweet Home Decorr that will help promote and draw attention to the company.
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2. Design a desktop and mobile microsite to represent the brand and all that it stands for.
My Role & Main Tasks
I led the User Experience and User Interface design and prototyping.
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1. Creative Strategy Outlines
2. Competitive Analysis
3. Art Direction Concepts
4. User Experience/Behaviour Information
5. User Interface Design
Creative Strategy
The design process started with Creative Strategy. This included creating personas and target audiences for the microsite. Themes, interactive storyboards, problems and controlling ideas were also included to help determine the overall concept of the microsite.
Research
I created a competitive analysis of competitor sites. User Experience research such as target audiences, user descriptions, motivations, needs, limitations and constraints were then made to identify what the microsite needs to provide for the user.
Information Architecture
I made flowcharts and wireframes to focus on behaviour-driven actions for both desktop and mobile.
Art Direction Concepts
After the research, I prepared moodboards, style tiles and conceptual mockups to propose art direction concepts for the site.
Sketches
Once a style was chosen, the interface design started. Initial sketches featuring white opaque blocks were revised to something more artistic and free flowing.
Final Designs
After refining, the interface design was complete.
Colour Palette
Variations of pinks and neutrals were chosen for the colour palette. I chose neutrals to fit with the woodsy, natural feel that the company represents. I chose pinks to embody the love that the company aims to spread with their signs.
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For the text, I chose a dark grey to add a soft contrast against the warm pinks.
Typography
I chose typefaces that would typically be seen in signs made by Home Sweet Home Decorr. I paired an artsy script with an elegant sans serif.
Illustrations
I made the background illustration feel like blobs of paint, which is a theme I carried out throughout the whole page, including the buttons and navigation bar. I also added an illustration of a wooden round to every page. All the illustrations were inspired by the company and what they do.
