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Spotlight Events
Driven by tenacity, creativity and passion, Spotlight Events create impactful experiences with an uncompromising commitment to excellence. They cultivate fun in everything they do, and believe in the power of teamwork to inspire meaningful connections and lasting memories.
Services
Marketing Design
Art Direction
Motion Design
Package Design
Project
Marketing Campaigns
Brand Identity
Print Design
Social Media
Team
Nikki Keller
Ali Picco
Paige Petriw
Social Media Posts
Social Media Assets
Marketing Analytics
The Process
Logo Design
Clean lines and generous spacing give the logo a bold, balanced, and intentionally sharp look—conveying both importance and precision.
Colour Palette
Primary
Secondary
Our branding is clean, modern, and minimalist. Classic black and white colours are our foundation, with neutral hues added in. Metallic gold is our go-to accent colour. We incorporate bold and cutting edge styling wherever we can–a touch of avant-garde but always on the safe side.
Typography
Our primary typeface, Linotype Didot, brings a bold, high-end flair with fashion-forward elegance. Lato, our secondary sans serif, grounds the look with a clean and modern balance. Brittany, our accent script, adds a fresh pop of personality—playful, eye-catching, and full of charm.
Brand Pyramid
Brand Personality
Brand Essence
We drive impactful experiences where purpose, creativity, and fun collide, inspiring others to build meaningful connections and lasting memories
Brand Expression
Passionate & Fun-for modern couples who appreciate good style and a great time
Brand Tagline
Do it in style
Spotlight is all about forward-thinking creativity, fierce female empowerment, and a deep love for style. We’re daring in our decisions and confident in uncertainty. We lift each other up, empower bold moves, and bring out the best in everyone around us. Our tone? Sassy, funny, and unapologetically bold. We are bold. We are fun. We are tenacious.
Point of Difference
Our team isn’t just good. They are the industry’s best.
Our planners are multi-skilled and bring an array of talents— from creative design, florals, graphics, signage, and more— to deliver all your needed event-related services in house. It is a family feel, approachable and easy to access anyone on our team.
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